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Published on October 23, 2012, by in Marketing Tips.

Buffer The most important thing you should be doing with your marketing effort is measuring it.  Don’t commit any of your marketing spend without first being sure that you can fully track the return you get on it. These days, it’s getting easier to do this.  Online clicks can easily be tracked, an email-shot can be analysed for ROI etc, but what about the good old fashioned print ad? Take a look at this photo; OK, it’s not the best quality photo (smartphones!!) but it shows my point perfectly.  Although they’re different colours they have

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Buffer There’s an old adage in advertising which says that “Only 50% of my Marketing works, I just don’t know which 50%!”  It was coined by a very clever guy, who I’ve mentioned before – Claude Hopkins, who wrote “Scientific Advertising” back in the 1930′s.  Now, I love this book, and I would recommend you read it now, but this adage is just on the whole completely out of date.  There is very little reason these days to not know what part of your marketing strategy is working.  We have the internet, call tracking, analytics

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Published on May 28, 2012, by in Competitions, News.

Buffer I’ve just posted a new prize draw where you can win a brand new Amazon Kindle.  Click here for information.  Basically we wanted to reward our loyal customers, and as this worked so well last time, I thought we’d run it again. There are a few rules, so please take a look and familiarise yourself with them.   Fill out this form for a Free Quote Now

 

Buffer As you can probably see, we have had a problem with our website. For some reason, our WordPress installation became detached from the underlying database, with the result that we couldn’t even log in.  Unfortunately, we have had to clear the decks, and start again from scratch. So, sorry if you have got to us via a broken link.  I know it’s frustrating, and I’m trying to make sure all the old URL’s are redirected to new articles. Also, sorry if you can no longer see your “write up”.  From time to time, we

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