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Call Tracking Numbers

Published on October 23, 2012, by in Marketing Tips.

Buffer The most important thing you should be doing with your marketing effort is measuring it.  Don’t commit any of your marketing spend without first being sure that you can fully track the return you get on it. These days, it’s getting easier to do this.  Online clicks can easily be tracked, an email-shot can be analysed for ROI etc, but what about the good old fashioned print ad? Take a look at this photo; OK, it’s not the best quality photo (smartphones!!) but it shows my point perfectly.  Although they’re different colours they have

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Are you using all the weapons in your armoury?

Published on September 20, 2012, by in Marketing Tips.

Buffer There’s an old adage in advertising which says that “Only 50% of my Marketing works, I just don’t know which 50%!”  It was coined by a very clever guy, who I’ve mentioned before – Claude Hopkins, who wrote “Scientific Advertising” back in the 1930′s.  Now, I love this book, and I would recommend you read it now, but this adage is just on the whole completely out of date.  There is very little reason these days to not know what part of your marketing strategy is working.  We have the internet, call tracking, analytics

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Keep It Simple Stupid!

Published on May 29, 2012, by in Marketing Tips.

Buffer Continuing the series of Marketing Tips When designing your new leaflets, or in fact any other printed material, you should try to keep things as simple as possible, whilst also presenting the right image. A few tips: Sell the benefits of your product or service.  Use words that enable the customer to picture how your item will help them in their daily lives.  Do not use jargon. Call to Action – I got this wrong for years.  There really is no need for subtlety here.  If you want the reader to Call You, then

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