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Call Tracking Numbers

Published on October 23, 2012, by in Marketing Tips.

Buffer The most important thing you should be doing with your marketing effort is measuring it.  Don’t commit any of your marketing spend without first being sure that you can fully track the return you get on it. These days, it’s getting easier to do this.  Online clicks can easily be tracked, an email-shot can be analysed for ROI etc, but what about the good old fashioned print ad? Take a look at this photo; OK, it’s not the best quality photo (smartphones!!) but it shows my point perfectly.  Although they’re different colours they have

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Are you using all the weapons in your armoury?

Published on September 20, 2012, by in Marketing Tips.

Buffer There’s an old adage in advertising which says that “Only 50% of my Marketing works, I just don’t know which 50%!”  It was coined by a very clever guy, who I’ve mentioned before – Claude Hopkins, who wrote “Scientific Advertising” back in the 1930′s.  Now, I love this book, and I would recommend you read it now, but this adage is just on the whole completely out of date.  There is very little reason these days to not know what part of your marketing strategy is working.  We have the internet, call tracking, analytics

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Make the most of your Small Business Marketing

Published on August 6, 2012, by in Marketing Tips.
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Buffer No single method of small business marketing should be relied upon exclusively.  In fact, it’s a maxim that stands for businesses of all sizes.  Can you imagine Apple simply relying on PPC? Or Nike concentrating solely on celebrity endorsements?  Of course they wouldn’t, and it’s my opinion that the small business owner should come up with a sales and marketing plan based on getting the best results from a number of complimentary marketing channels. For example within our own sphere of marketing, we have a number of customers who, on the back end, maximise

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Do you really want Cheap Leaflet Distribution?

Published on June 18, 2012, by in Marketing Tips, News.
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Buffer   Day after day, I get calls asking “Hi mate, I want your cheapest price for Leaflet Distribution please!” Now, I’m really into customer service, and I do understand the need to get best value, but usually the conversation doesn’t go much further than this! So why am I saying that you shouldn’t go for the cheapest? Surely the only reason I would say this is to make more money?!  Well, don’t get me wrong, we all want to make money!  That’s the key to it.  I want both us and our customers to

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Targeted B2B Leaflet Distribution for Yorkshire Business Conferences

Published on June 14, 2012, by in Customer News, Customer Spotlight.
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Buffer 95% plus of the enquiries we receive, and the jobs we subsequently complete are B2C – that is, we are delivering on behalf of a business, directly to their consumers – private individuals. Business to Business (B2B) distribution is a service that we offer, and it can work very well if it is targeted correctly.  Naturally, the cost is higher than delivering to residential addresses, but the ROI can be great. We’ve been doing some work recently for Danny at Hillrich.  I’ve known Danny for some time, and I’ve in fact been one of

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