Buffer Day after day, I get calls asking “Hi mate, I want your cheapest price for Leaflet Distribution please!” Now, I’m really into customer service, and I do understand the need to get best value, but usually the conversation doesn’t go much further than this! So why am I saying that you shouldn’t go for the cheapest? Surely the only reason I would say this is to make more money?! Well, don’t get me wrong, we all want to make money! That’s the key to it. I want both us and our customers to
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