Continuing the series of Marketing Tips
When designing your new leaflets, or in fact any other printed material, you should try to keep things as simple as possible, whilst also presenting the right image.
A few tips:
Sell the benefits of your product or service. Use words that enable the customer to picture how your item will help them in their daily lives. Do not use jargon.
Call to Action – I got this wrong for years. There really is no need for subtlety here. If you want the reader to Call You, then tell them to “Call us Now”. If you want someone to click a link in your blog, tell them to “Click Here Now”. Don’t pussyfoot! It’s been proven that Directly asking (telling) your reader what to do actually increases the chances that they’ll do as they’re told by up to 15%.
Layout – Printed matter needs to be ‘crisp’ There needs to be careful use of images, and a good use of white space. One of my favourite reads is “Scientific Advertising” by Claude C Hopkins This fella was one of the highest paid copywriters in the USA last century, and he describes your advert or leaflet as valuable Real Estate. It’s a bit like my long held “branding” argument – nobody really cares about your fancy logo or pretty pictures apart from you!
Hope that helped. Now, in the method described above, please share this article with someone else it may benefit! Thank you!!
- 7 Marketing Lessons the Real Mad Men Taught Me (quicksprout.com)