Buffer Continuing the series of Marketing Tips When designing your new leaflets, or in fact any other printed material, you should try to keep things as simple as possible, whilst also presenting the right image. A few tips: Sell the benefits of your product or service. Use words that enable the customer to picture how your item will help them in their daily lives. Do not use jargon. Call to Action – I got this wrong for years. There really is no need for subtlety here. If you want the reader to Call You, then
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