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Published on January 11, 2013, by in News.

Buffer Wow, that’s been a busy week! We’re delighted to announce that we are now able to offer Leaflet Distribution in many of the YO York postcode areas.  Some of the more far-flung regions will still be difficult to cover, but certainly the urban areas, and those to the West of York City Centre are well within our operational area. Hot on the heels of our announcement earlier this week that we can now offer leaflet delivery within Greater London, this represents a major expansion of the area we can cover. If you’d like to

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Published on October 24, 2012, by in Marketing Tips.

Buffer Lead Generation is one of the important factors in business success.  It is the first part of the classic “Sales Funnel”.  Without new leads being generated, most businesses will soon stagnate. So, what methods of Lead Generation work for you?  What should you be trying? Certainly, most businesses should have some sort of Lead Capture system on their web pages.  We have them at the bottom of each page.  There’s no escaping them, and they work.  You should also cater strongly for the prospective customer who doesn’t want to fill in a form.  The

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Published on October 23, 2012, by in Marketing Tips.

Buffer The most important thing you should be doing with your marketing effort is measuring it.  Don’t commit any of your marketing spend without first being sure that you can fully track the return you get on it. These days, it’s getting easier to do this.  Online clicks can easily be tracked, an email-shot can be analysed for ROI etc, but what about the good old fashioned print ad? Take a look at this photo; OK, it’s not the best quality photo (smartphones!!) but it shows my point perfectly.  Although they’re different colours they have

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Buffer Make the step up from Cheap Template based flimsy Business Cards, and start making the right impression! Our Business Cards are great quality, and are sure to make a lasting impression.   What’s included in this offer? Business Card Design based on your specification is provided Free Of Charge 1000 Single OR Double Sided Business Cards 400gsm Card Matt Laminated Delivery to one UK address Approximate turnaround from payment to delivery 10 days   What’s needed from you? Full Payment (Google Checkout / Paypal / Bank Transfer) with order The details you want on

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Published on August 6, 2012, by in Marketing Tips.

Buffer No single method of small business marketing should be relied upon exclusively.  In fact, it’s a maxim that stands for businesses of all sizes.  Can you imagine Apple simply relying on PPC? Or Nike concentrating solely on celebrity endorsements?  Of course they wouldn’t, and it’s my opinion that the small business owner should come up with a sales and marketing plan based on getting the best results from a number of complimentary marketing channels. For example within our own sphere of marketing, we have a number of customers who, on the back end, maximise

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Published on June 18, 2012, by in Marketing Tips, News.

Buffer   Day after day, I get calls asking “Hi mate, I want your cheapest price for Leaflet Distribution please!” Now, I’m really into customer service, and I do understand the need to get best value, but usually the conversation doesn’t go much further than this! So why am I saying that you shouldn’t go for the cheapest? Surely the only reason I would say this is to make more money?!  Well, don’t get me wrong, we all want to make money!  That’s the key to it.  I want both us and our customers to

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Buffer 95% plus of the enquiries we receive, and the jobs we subsequently complete are B2C – that is, we are delivering on behalf of a business, directly to their consumers – private individuals. Business to Business (B2B) distribution is a service that we offer, and it can work very well if it is targeted correctly.  Naturally, the cost is higher than delivering to residential addresses, but the ROI can be great. We’ve been doing some work recently for Danny at Hillrich.  I’ve known Danny for some time, and I’ve in fact been one of

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