Our recent website issues are well documented. It’s been a really frustrating time, but as I’ve mentioned here, and in ‘real life’, the whole situation has been a useful learning experience. As we do all the web development ourselves, it’s been a good opportunity to learn, and to try to ensure that we rank better for some of our key search terms.
I tweeted the other day about our issues, not really expecting any response, but partly to let customers know about the problem, and partly out of frustration!
Apologies, our website at rafsolutions.co.uk is down (again).We’re working on resolving it and it should be OK within the next few hours
— Richard Farnhill (@RichardFarnhill) June 27, 2012
I then received a phone call in response from an SEO ‘expert’. This chap wanted to rope me into a £250 per month contract to ‘manage my SEO’ – whatever that entailed I wasn’t sure as he had absolutely no explanation. He bumbled along, mentioning backlinks, linkwheels, strategy etc, all things I’ve heard of, and researched. Some, I’ve even implemented!
I wasn’t really interested, mainly because I don’t have the budget, but he was very convincing until I checked out his website and did a bit of research through SEMrush and Alexa etc. On Alexa, he had a grand total of 3 backlinks showing to his site.
I was still on the phone to him at this point, so I mentioned this to him, expecting some sort of silly excuse, but what he then said astounded me;
Backlinks don’t matter anymore because Google doesn’t like them. Only on-site optimization counts these days!
Now, it’s pretty clear that I’m no SEO ‘guru’, but I do know enough to realise that this is absolute bunkem!
For the record, if and when I’m ready to pay for help in this area, I absolutely know I’ll be turning to @GarethMailer at Clickwork Media. Even though he’s on the wrong side of the Pennines, I’ve had great advice from him time and time again, especially on the 4networking forum. He’d agree with all the above – SEO as an industry is as dirty as Leaflet Distribution – how’s that for a bit of link bait!
Anyway, be careful out there, and remember the old adage, Caveat Emptor!