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Call Tracking Numbers

Published on October 23, 2012, by in Marketing Tips.

Buffer The most important thing you should be doing with your marketing effort is measuring it.  Don’t commit any of your marketing spend without first being sure that you can fully track the return you get on it. These days, it’s getting easier to do this.  Online clicks can easily be tracked, an email-shot can be analysed for ROI etc, but what about the good old fashioned print ad? Take a look at this photo; OK, it’s not the best quality photo (smartphones!!) but it shows my point perfectly.  Although they’re different colours they have

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Business Card Special Offer – 1000 for only £49.00

Published on September 27, 2012, by in Special Offers.

Buffer Make the step up from Cheap Template based flimsy Business Cards, and start making the right impression! Our Business Cards are great quality, and are sure to make a lasting impression.   What’s included in this offer? Business Card Design based on your specification is provided Free Of Charge 1000 Single OR Double Sided Business Cards 400gsm Card Matt Laminated Delivery to one UK address Approximate turnaround from payment to delivery 10 days   What’s needed from you? Full Payment (Google Checkout / Paypal / Bank Transfer) with order The details you want on

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Are you using all the weapons in your armoury?

Published on September 20, 2012, by in Marketing Tips.

Buffer There’s an old adage in advertising which says that “Only 50% of my Marketing works, I just don’t know which 50%!”  It was coined by a very clever guy, who I’ve mentioned before – Claude Hopkins, who wrote “Scientific Advertising” back in the 1930′s.  Now, I love this book, and I would recommend you read it now, but this adage is just on the whole completely out of date.  There is very little reason these days to not know what part of your marketing strategy is working.  We have the internet, call tracking, analytics

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Why’s it blank?

Published on July 11, 2012, by in Marketing Tips.
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Buffer What possible benefit can there be to having the back of your leaflet or business card blank? Cost? – It’s only a few quid more normally to print both sides. Content? – Why not show your Social Networks, your company ‘Mission Statement’, your Strapline, your logo, a QR Code.  A call to action!  The list goes on……. OK, I can’t even think of any other reasons that you might want to leave half of your marketing collateral blank. Obviously other people do see the point though.  I must ask, “Why’s it blank?” three or

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Totally Locally Cleckheaton Leaflet Distribution

Published on June 26, 2012, by in Customer News, Customer Spotlight.
Totally Locally Cleckheaton

Buffer This week we are doing a job throughout Cleckheaton and surrounding areas to promote the new Totally Locally Cleckheaton initiative from the town traders. We were approached, and our advice sought regarding the numbers needed to get a good clear message across to local people who would consider Cleckheaton to be their Town Centre.  This is for the launch event, which is running in conjunction with the ever popular Cleckheaton Folk Festival on 7th and 8th of July 2012. We were sent copy for the leaflet, and arranged print, which has arrived this morning.

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Keep It Simple Stupid!

Published on May 29, 2012, by in Marketing Tips.

Buffer Continuing the series of Marketing Tips When designing your new leaflets, or in fact any other printed material, you should try to keep things as simple as possible, whilst also presenting the right image. A few tips: Sell the benefits of your product or service.  Use words that enable the customer to picture how your item will help them in their daily lives.  Do not use jargon. Call to Action – I got this wrong for years.  There really is no need for subtlety here.  If you want the reader to Call You, then

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